Creative Concept, copywriting direction and editing direction for the Nike Women’s New Year’s campaign (2022): Feel your all. This campaign lived across social and paid media, as well as digital OOH in New York and LA.

My involvement included: concept direction, and post-production direction. Sound and visual editing direction for the final pieces, as well as copy concept direction for digital media placements and radio ads.

Agency: Industry
Creative Direction: Fernanda Arreguin
DP: Brandon Kuzma
Edit: Little Farm - Kristin Yawata
Music & Sound: Forest Pond

Nike:
Christopher Grey, Tricia C, Allison Kerst, Colin Matsui