Nike Airmax 90
We developed the visual concept and execution for the Launch of the Nike Airmax 90 LHM. We aimed to represent the Latinx culture in North America and celebrate the every day through relatable scenarios.
“We may not always look the same. We may not always speak the same. We may not always play the same. But we are all family. We come from those who came before us. We come from everyone here today and it’s up to us to lift each other up.
Today, you can kick it off right by lacing up the Air Max 90 LHM. Designed to highlight Latino sport and community, a fresh take on an all-time classic. Welcome to Nuestra Familia.”
Agency: Industry
Creative Direction: Fernanda Arreguin & Oved Valadez
Photography: Armando García and Quinn Faino
Retouching: Hache Lucano
Graphic Design: Public Library