Nike React: House of Go
We took over a House in Polanco CDMX to launch the new technology of Nike React. We designed a whole experience around the new shoes’ benefits and technology. We invited Mexico City to experience the shoe through photo moments, trialing runs, and educational moments. As a result, not only did we have very high media coverage, but the product was completely sold out within days.
Every touchpoint was considered. From concept development to final execution: trial video design, graphic design, copywriting, space and sculpture design, and full consumer journey design and strategy.
Soft
Lightweight
Bouncy
By Vogue Mx
House of Go Global
We set the blueprint for House of Go executions all around the world. From Chicago, to Seoul. Every city bringing this project to life through their unique lens.
House of Go Chicago
House of Go Chicago
House of Go Chicago
House of Go Melbourne
House of Go Melbourne
House of Go Melbourne
House of Go Buenos Aires
House of Go Buenos Aires
House of Go Seoul
House of Go Seoul
Agency: Industry
Client: Nike Global and Nike Mx
Creative Direction and Design: Fernanda Arreguin
Space Design: Robb Hunter and Fernanda Arreguin
Production: Montage
Producer and Account Director: Alexandra Radcliff