Nike React Hyperdunk
Space and experience design for the Nike and Jordan Hyperdunk 2017. Had the opportunity to design and conceptualize this project in NYC. A fully sensorial experience through the new react technology meant to impact and captivate media for a successful product launch. My role as the designer for this project was to create an informative and visually compelling consumer journey to highlight our product benefits and captivate our guests.
Nike React
“Engineered to the exact specifications of championship athletes. The technology's soft cushioning and springy response is paired with a Flyknit upper to provide a sock-like stretch, breathability and lock-in.”
Product Reveal
Product Reveal
Trialing on Court
Trialing on Court
Trialing on Court
Process
Process
Process
Agency: Industry PDX.
CD: Jacey Wyer
Lead designer: Fernanda Arreguin
Production: Satis&Fy